With close to 4,000 online dating businesses in the market (including 19-year-old pioneer Match, with nearly 2 million dues-paying members) and industry revenues growing at a modest 3.5 percent annually, startup-minded entrepreneurs might not think online dating sounds like a match made in heaven for them.
Then again, the industry pulls in an eye-opening $2 billion a year, according to market research firm IBISWorld. What smart entrepreneur wouldn’t want a piece of that action?